The same survey also found that consumers tend to overestimate the cost of Life insurance by three times, with almost half of Millennials overestimating the cost by five times the actual amount.²

To put it in perspective:

• Cell phone insurance generally costs between $100-$150 per year.³ Compare the cost to that of a modest Life insurance policy. If you’re a healthy woman under 30, $100,000 in coverage may start at as little as $5/month. Yes, that’s just $60/year. For some others, coverage can be had for under $13/month when you’re young and in excellent health. And remember, unlike cell phone insurance, Life insurance is not about protecting what you have, it’s about protecting those you care about.
• Drinks, dinner for two, and a movie,  whether you’ve been married for years or on a first date, averages $102.⁴ Consider that a healthy male in his 50’s can purchase $500,000 of Life insurance for under $100 per month. Sure, you need to take time to enjoy life, but this puts it in perspective. Could you sacrifice one night out a month to protect your family’s financial future?
• A visit to America’s most popular theme parks averages $91 per person.⁵ And that’s not including transportation, lodging and meals. A healthy 39-year-old woman could purchase $1 million of coverage for under $400 per year, less than the cost of that amusement park outing for a family of four.
• Netflix’s most popular plan costs $12.99 per month.⁶ Compare this to the monthly premium of just under $10 for a healthy 45-year old man for $100,000 of coverage. Even if you don’t have a mortgage, college tuition payments, or other hefty financial obligations to cover, having some Life insurance can provide peace of mind to you and your family.

¹LIMRA Facts About Life, 2017.
²LIMRA Blog: Just How Important Is Life Insurance? September 4, 2018.
³Consumer reports, May 2018.
⁴24/7 Wall Street, The Average Cost of a Date in Each State, August 2019.
⁵Business Insider, May 2018.
⁶Netflix.com, 2020